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SIMPLY ORGANIC
Brand repositioning, logo & package redesign
Facing increased competition from private label brands, Simply Organic, the leading organic spice brand, needed to reinforce its organic identity, build stronger consumer loyalty, and differentiate itself in the market.
Strategically repositioned the brand and strengthened its voice and visual identity. This laid the groundwork for a refreshed package design and innovative consumer engagement initiatives. Successfully conducted product innovation ideation sessions, resulting in the creation of new and exciting products.
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